Logo Design & Visual Brand Identity

Help Towards Employment elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Towards Employment
Cleveland, OH, USA
Log in to follow
Towards Employment
Cleveland, OH, USA


Live Projects


Matched Projects

Posted January 22nd

Share this project:
Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Towards Employment is kicking off a capital campaign called "A Chance to Advance", which will help 3500 low-income Clevelanders launch or advance into a career pathway over the next 3 years. Can you help give us a fresh design to support our goal?

About TE: Towards Employment connects people to careers - helping them prepare, get, and keep a job; and then advance - in this way we change lives, advance business, and strengthen community. Learn more at towardsemployment.org

What We Have In Place
  • We have a case statement to get you started and a style tile for our Towards Employment brand, however we don't want the campaign to have the SAME brand. We're trusting you to bring a creative eye and come up with something that complements our brand, but is different enough to catch your eye.
How This Will Help
This project will save us $4,817 , allowing us to focus on fundraising strategy and get this campaign started!

In a city where many live in neighborhoods of concentrated poverty, there are many barriers that can stand in the way of success. Consider this:

* Cleveland is the most economically distressed large city in the U.S.; 75% of residents live in zip codes with high rates of poverty, joblessness, and vacant housing.
* New jobs are often not "good" jobs: More than 50% of new jobs from the 25 fastest growing regional industries in 2010-2016 pay wages below $35,000 a year.
* White workers earn 10-30%

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show More

About The Org

Towards Employment
Posted by
Brooke H.

Marketing & Digital Content Coordinator

Our Mission

Towards Employment empowers individuals to achieve and maintain self-sufficiency through employment. We connect people to careers - helping people prepare, get, and keep a job; and then advance - so we change people's lives, advance businesses, and strengthen community. We:
*Have over 40 years of experience helping people gain tools to find a job, navigate life's obstacles, and secure a long-term career.
*Partner with businesses who have confidence in our training programs and personal coaching to prepare new and current employees for career success.
*Use learnings from rigorously evaluated programs to promote greater economic mobility and access to opportunity.